How do you launch a new magazine, with NO Super Bowl prop wagers?

This week is gonna be about the Super Bowl, and the Super Bowl prop wagers, but if you were sitting around the table, thinking about launching a new magazine, and creating a monster buzz, what would you do???

Here’s how they do it over in England, and not ONE DAMN SUPER BOWL PROP anywhere!!!

But EIGHT GLORIOUS covers!!!

In case you hadn’t noticed, and it took me a FULL half hour, the name of the magazine is, LOVE!

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